Data-Driven Secrets from Prodoscore’s Q3 2025 Sales Benchmark Report: Optimize Your Team's Performance
Are your sales executives performing to their full potential? Prodoscore's Q3 2025 Sales Benchmark Report provides the data-driven standard you need to evaluate your team's activity and work habits, identify areas of strength, and pinpoint opportunities for optimization. Gut feeling is not a strategy.
The report includes data from 9.3 million activities and over 2,000 sales executives using a variety of business applications (such as CRM, email, phone, and meeting solutions) to provide clarity on what actually drives success.
Here are the key findings you need to know to optimize sales performance and revenue.
Productivity: The Foundation of Success
Productivity isn't about logging eight hours—it's about the active time spent on high-value, revenue-generating activities.
- Daily Active Time: The benchmark for actual time spent on core work applications and tasks is 3 hours and 40 minutes. If your team is significantly above this, you may risk burnout; if they're too low, a lack of engagement could be costing you.
- Average Prodoscore: This composite metric quantifies overall activity across all work applications. The Q3 2025 benchmark is 54. The ideal range for a high-performing, yet sustainable, team is 40 to 75. Comparing your team’s score lets you quickly assess whether they meet or exceed the industry standard for high-value activity.
Work Habits: The Blueprint for Peak Performance
Understanding the prevailing work model and day-to-day rhythm of top performers is essential for setting realistic expectations and policy.
| Metric | Benchmark | Insight |
|---|---|---|
| Average Start Time | 8:28 AM | Highlights the value of early engagement in a competitive industry like staffing. |
| Average End Time | 5:48 PM | Provides insight into the typical duration of a productive workday and helps assess work-life balance. |
The Hybrid Huddle: In-Office Outperforms Remote
The data confirms a strong trend toward flexibility: 75.1% of activities were tracked while sales executives were Remote, compared to 24.9% In-Office. However, comparing productivity in the office versus remote suggests that, for sales executives, in-office work is more productive (57 Prodoscore compared to 50 for remote workers).
Top vs. Bottom Performing Day
When should your sales executives be focused on client outreach, and when is the best time for internal strategy or training?
The data shows Monday is typically the most productive day, while Friday is the least productive. This insight enables strategic planning: schedule critical tasks, such as prospect outreach, on the most engaged days to maximize success.
Engagement: The Pulse of Human Connection and a Healthy Pipeline
Engagement metrics are a direct reflection of sales effort and pipeline health.
Call Activity: A Positive QoQ Trend
The volume and duration of calls are critical indicators of effort and the depth of connection.
- Average Calls per Week: 98
- Average Call Duration: 6 minutes
The Quarter-over-Quarter trend is positive: call activity is up. This suggests sales executives are actively engaged with new business opportunities, a healthy sign for future pipeline growth.
The Best Time to Connect: Mark Your Calendar!
Maximize the chance of connecting directly with prospects and clients by targeting the industry's sweet spot for meaningful conversation.
The Best Time to Connect (the window with the highest number of calls lasting over 1 minute) is Tuesday from 11 AM to 1 PM. Coaching your team to execute call blocks within this specific time window can dramatically increase connect rates and accelerate the sales cycle.
Meetings and the Email Downtrend
- Meeting Activity: Sales executives average 8 scheduled virtual meetings per week, totaling 3 hours and 58 minutes. Consistent with call activity, the QoQ trend for meetings is also up, indicating effective collaboration and engagement.
- Email Activity: The average is approximately 57 emails per week. However, unlike the uptrend in calls, the QoQ trend for email activity shows a notable downtrend. This could signal a potential impact from AI tools taking over routine email outreach, allowing sales executives to refocus their remaining email efforts on higher levels of personalization.
Benchmark Your Success with Prodoscore
The Q3 2025 Sales Benchmark Report gives you a playbook for high performance. Stop guessing and start using data to drive your sales strategy.
