About Prodoscore
A PSG equity backed company, Prodoscore provides data visualization and productivity software that highlights actionable and objective employee insights by providing visibility into an organization’s most valuable asset, its people.
Who We Are
A diverse group of people dedicated to building a solution that changes the way we work. We believe that data presents incredible opportunities for organizational improvement, cost savings, greater employee satisfaction, and increased productivity, if we understand and use it the right way. We want to share our message with organizations everywhere.
What We Do
We empower teams to be more effective and productive by providing visibility into daily activity in the form of a simple score. Combining Machine Learning, AI, & Natural Language Processing our proprietary scoring tool generates insights based on usage of key business tools that create immediate opportunities for improvement.
AS SEEN IN
Our Mission
Provide never before seen visibility into employee engagement, rooted in data and digestible in seconds, to support a flexible work environment and ensure accountability.
Our Vision
To be at the center of workplace decision-making by providing exceptional productivity intelligence that generates actionable insights for leadership.
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Meet the Team
Sam Naficy Chief Executive Officer
Adrian Reece Vice President of Data Science
Nadine M. Sarraf Chief Marketing Officer
Mike Perrone Chief Revenue Officer
Crisantos Hajibrahim Product Evangelist
Sam Naficy Chief Executive OfficerSam is by nature a serial entrepreneur and has founded numerous companies in a variety of industries. He has raised over $300m of Debt & Equity and has 25+ years of SaaS experience at senior executive levels in business sectors including but not limited to: pharmaceuticals, retail/distribution, quick service restaurant development, and technology.
Early in his career, Naficy founded Daru Nardin, a pharmaceutical brokerage firm specializing in the Middle East. During its first 18 months Daru Nardin attained the exclusive distribution rights to Merck Sharpe & Dohme (MSD — Merck) and Faulding Pharmaceuticals (one of Australia’s largest pharmaceutical companies) for sales into Iran.
Naficy later established The NORG Group which entered into Joint Venture agreements with the 99 Cents Only Corporation (a publicly traded company on the NYSE–NDN).
Prior to joining Prodoscore, Sam was CEO of DTiQ, a company he founded in 1998. Today, DtiQ is now the world’s leading provider of intelligent video-based surveillance and loss prevention services with over 45,000 customers.
He is also involved with nonprofits dedicated to under privileged children and is a former board member of the Los Angeles Boys and Girls Club. He is active in charitable organizations with significant contributions to The National Kidney Foundation, St. Jude’s Children’s Hospital, Juniors of Social Service, and Northridge Hospital to name a few.
Sam is a frequent investor in SAAS/Technology enabled software businesses and is an active member of the Young Presidents Organization (YPO) Los Angeles, formerly serving as its Chapter Chair. In June of 2013, Sam Naficy was named Ernst & Young’s Entrepreneur of the Year for Greater Los Angeles.
Adrian Reece Vice President of Data ScienceAdrian Reece is a seasoned Data Scientist and People Analytics Specialist with a profound ability to transform raw data into actionable insights. With a background that spans across various industries, including time spent as a fitness coach, serving in the US Navy, and multiple entrepreneurial endeavors, Adrian has developed a unique and versatile skill set that contributes to his invaluable expertise in data science and organizational behavior.
Adrian’s experience as an independent research and data consultant reflects his passion for utilizing a combination of machine learning, natural language processing, I/O psychology, and behavioral science techniques to drive effective decision-making within organizations. His success in creating data-driven competency models is a testament to his ability to apply these methodologies to inform workforce performance analytics and behavioral benchmarking. As the new Vice President of Data Science at Prodoscore, he hopes to further solidify his commitment to a data-driven approach to organizational advancement.
He is currently pursuing a PhD in Organizational Behavior from Claremont Graduate University, with an expected graduation date of Fall 2024.
Nadine M. Sarraf Chief Marketing OfficerNadine has over 10 years of SaaS product marketing experience in industries ranging from restaurant operations to healthcare to digital banking. She has held leadership roles in field marketing, marketing strategy, communications, and product management, and been on the agency side, as well as at startups and Fortune 500 companies.
In 2010, Nadine joined DTiQ’s management team to build a marketing department from the ground up. During that time, she managed the launch of the Company’s first customer management portal and real-time text message feedback system, while also working with the Executive Team to secure significant equity investment from BV Investment Partners.
Prior to joining Prodoscore, Nadine ventured into the financial space at MUFG, Union Bank, working first in marketing strategy for their digital banking tools, and then in product management for the public website.
Nadine earned her Master’s in Communication Management from the Annenberg School at the University of Southern California and holds a BS in Psychology with a minor in Communications from the American University of Beirut.
Mike Perrone Chief Revenue OfficerAs Chief Revenue Officer, Michael Perrone is responsible for global sales, customer success, and business development to accelerate Prodoscore revenue. Michael’s leadership clearly communicates the company vision and the revenue strategy across all relevant functions to ensure the right goals are defined and met. He is passionate about creating a culture of accountability by setting the right metrics. Tying company performance to tangible results helps clients and partners exceed their objectives.
Before Prodoscore, Michael spent his last 15 years in sales leadership at high growth tech companies. His most recent position was VP of Sales at Vonage Business, a leader in cloud communications, where his responsibilities included driving sales strategies and execution of Vonage’s mid to enterprise market business solutions. Prior to that Michael ran direct sales organizations for Cbeyond as VP of Sales of the West.
Michael resides in Chicago with his wife Sara and two kids. They are die hard Chicago sports fans and stay active on the weekends with their kids sports.
Michael holds a BS in Industrial Computer Systems from Illinois State University.
Crisantos Hajibrahim Co-Founder/Product EvangelistCrisantos was trained in technology by the U.S. Department of Defense (Marine Corps) at the age of 17 after dropping out of high school. Exceptionally well educated in security, infrastructure, routing, encryption, and satellite communications, he started his first Google services business at 27, centered around GSUITE, which was later sold to Gannett publishing. Several years later Cris developed his first application business called gUnify to integrate communication APIs with CRM via a Google Chrome Extension. That business was later sold to Vonage. Today, his passion centers around Google Cloud and AI technologies that will enable companies the ability to harness data through simplification of visualization.
As a product person, Crisantos strikes the right balance between engineering and sales.
In his spare time, he (obsessively) watches videos and reads books on economic theory as it relates to the money supply, inflation, and physical assets. Cris also believes he can predict the future.
Prodoscore’s Pledge
We believe in the power of AI to deliver positive transformation. We are passionate about productivity data and convinced that, used in the right way, it can keep engagement and performance high, identify employees that need assistance, and present new opportunities for success.
We also know that data can be acted upon in ways that are not healthy for organizations. Here, we publish our commitment to guide our customers with expertise to leverage data insights in a way that’s moral, meaningful, and responsible.
Don’t forget to be human.
At the end of the day, productivity data is simply a complementary measurement. The future of work holds tremendous opportunity for interdependency of technology and humans. But, the human element of our work lives can’t be ignored.
Honor privacy.
Our system was built to encourage employee development, healthy peer to peer competition, and balanced management. Employee data should never be used to pit people against one another. Empathy is a critically important soft skill necessary when reviewing productivity data.
Look for trends.
The value of productivity data lies in understanding daily/weekly/monthly trends. The focus is not on one moment in time, it’s not singular. Managers can be empowered and employee growth enabled with comparative measurements of key indicators over time that provide insight. Most importantly, objectivity and equitable interpretation of data is encouraged.
