Who We Are
A team of thinkers, dreamers, writers, readers. A group dedicated to building a solution that changes the way we work. We believe that trust is what keeps things moving in business. Trust gives us shared purpose. The best leaders trust their employees, which breeds confidence and makes them better performers.
What We Do
We empower teams to be more effective and productive by providing visibility into daily activity in the form of a simple score. Combining Machine Learning, AI, & Natural Language Processing our scoring tool generates insights based on usage of key business tools that enable trust while also highlighting key opportunities for improvement.
Provide never before seen visibility into business activities and output, digestible in seconds, to drive increased revenue.
Be THE leading indicator to measure business performance and ensure results.
Some of our Clients
Meet the Team
Sam Naficy Chief Executive Officer
Crisantos Hajibrahim Chief Product Officer
Denise Hazime Founder and COO
Nadine M. Sarraf Chief Marketing Officer
Mike Perrone Chief Revenue Officer
Harprit Bhui Co-Founder and VP Product
Tom Moran Chief Channel Officer
Sam is by nature a serial entrepreneur and has founded numerous companies in a variety of industries. He has raised over $300m of Debt & Equity and has 25+ years of SaaS experience at senior executive levels in business sectors including but not limited to: pharmaceuticals, retail/distribution, quick service restaurant development, and technology.
Early in his career, Naficy founded Daru Nardin, a pharmaceutical brokerage firm specializing in the Middle East. During its first 18 months Daru Nardin attained the exclusive distribution rights to Merck Sharpe & Dohme (MSD — Merck) and Faulding Pharmaceuticals (one of Australia’s largest pharmaceutical companies) for sales into Iran.
Naficy later established The NORG Group which entered into Joint Venture agreements with the 99 Cents Only Corporation (a publicly traded company on the NYSE–NDN).
Prior to joining Prodoscore, Sam was CEO of DTiQ, a company he founded in 1998. Today, DtiQ is now the world’s leading provider of intelligent video-based surveillance and loss prevention services with over 45,000 customers.
He is also involved with nonprofits dedicated to under privileged children and is a former board member of the Los Angeles Boys and Girls Club. He is active in charitable organizations with significant contributions to The National Kidney Foundation, St. Jude’s Children’s Hospital, Juniors of Social Service, and Northridge Hospital to name a few.
Sam is a frequent investor in SAAS/Technology enabled software businesses and is an active member of the Young Presidents Organization (YPO) Los Angeles, formerly serving as its Chapter Chair. In June of 2013, Sam Naficy was named Ernst & Young’s Entrepreneur of the Year for Greater Los Angeles.
Crisantos was trained in technology by the U.S. Department of Defense (Marine Corps) at the age of 17 after dropping out of high school. Exceptionally well educated in security, infrastructure, routing, encryption, and satellite communications, he started his first Google services business at 27, centered around GSUITE, which was later sold to Gannett publishing. Several years later Cris developed his first application business called gUnify to integrate communication APIs with CRM via a Google Chrome Extension. That business was later sold to Vonage. Today, his passion centers around Google Cloud and AI technologies that will enable companies the ability to harness data through simplification of visualization.
As a product person, Crisantos strikes the right balance between engineering and sales.
In his spare time, he (obsessively) watches videos and reads books on economic theory as it relates to the money supply, inflation, and physical assets. Cris also believes he can predict the future.
As Founder and COO Denise understands what it takes to keep the engine running. For close to 10 years, she has managed and run successful businesses. With her strong people skills Denise keeps teams motivated and in sync.
Prior to Prodoscore, Denise managed the growth lifecycle of two startups, each culminating in an exit sale. An entrepreneur at heart, Denise has launched several businesses – both large and small – whenever an opportunity presented itself and the market displayed a need.
Although she started her career as a finance professional, Denise’s responsibilities have expanded over the years and she has driven results in multiple business areas.
Nadine has over 10 years of SaaS product marketing experience in industries ranging from restaurant operations to healthcare to digital banking. She has held leadership roles in field marketing, marketing strategy, communications, and product management, and been on the agency side, as well as at startups and Fortune 500 companies.
In 2010, Nadine joined DTiQ’s management team to build a marketing department from the ground up. During that time, she managed the launch of the Company’s first customer management portal and real-time text message feedback system, while also working with the Executive Team to secure significant equity investment from BV Investment Partners.
Prior to joining Prodoscore, Nadine ventured into the financial space at MUFG, Union Bank, working first in marketing strategy for their digital banking tools, and then in product management for the public website.
Nadine earned her Master’s in Communication Management from the Annenberg School at the University of Southern California and holds a BS in Psychology with a minor in Communications from the American University of Beirut.
As Chief Revenue Officer, Michael Perrone is responsible for global sales, customer success, and business development to accelerate Prodoscore revenue. Michael’s leadership clearly communicates the company vision and the revenue strategy across all relevant functions to ensure the right goals are defined and met. He is passionate about creating a culture of accountability by setting the right metrics. Tying company performance to tangible results helps clients and partners exceed their objectives.
Before Prodoscore, Michael spent his last 15 years in sales leadership at high growth tech companies. His most recent position was VP of Sales at Vonage Business, a leader in cloud communications, where his responsibilities included driving sales strategies and execution of Vonage’s mid to enterprise market business solutions. Prior to that Michael ran direct sales organizations for Cbeyond as VP of Sales of the West.
Michael resides in Chicago with his wife Sara and two kids. They are die hard Chicago sports fans and stay active on the weekends with their kids sports.
Michael holds a BS in Industrial Computer Systems from Illinois State University.
Harprit is a recognized leader with 18 years of proven experience managing strategic business and IT initiatives. She started her career at KPMG, where she earned her CPA in the Audit & Tax practice, then quickly moved on to Technology consulting. Over the course of the years to follow, Haprit used a results-focused approach with an outstanding track record of complex program delivery for large-scale, global projects including packaged ERP, CRM solutions, Data Warehousing and Analytical Reporting for fortune 500 companies. Through this evolution, Big Data solutions became her core expertise, ranging from custom built applications, Oracle Analytics and BI solutions leveraging Machine Learning & AI. Clients include Toyota, Riverbed, Polycom, Disney, CapGemini, etc.
She utilized her varied skill set in both technology and business strategy to co-found gUnify, a cloud-based solution that integrates telephony with business applications to provide robust analytics that lead to actionable insights. gUnify was acquired by Vonage in 2015 and integrated into the core product set.
As a co-founder and VP of Product at Prodoscore, Harprit has played a huge role in driving product delivery by aligning the executive vision with technical deployment.
Harprit has extensive expertise and passion for working with entrepreneurs and enabling them to take their concepts from ideation to production.
As Chief Channel Officer, Tom is responsible for the business development of strategic alliances, channels and partnerships, focused on sales, marketing and operational requirements. By listening carefully and through effective executive action he is an advocate for all alliances, ensuring performance excellence and sustainable revenue growth with these critical partnerships.
Prior to joining Prodoscore, Tom served on executive management teams at leading technology and consulting services based organizations for over 20 years. Senior leadership positions at Kronos, Oracle/MICROS and DTiQ included responsibilities for large distributed organizations selling enterprise software applications, high technology hardware, and professional services in a variety of industries. Tom has incredible enthusiasm for building highly successful relationships at all levels.
Although Tom lives in Annapolis, Maryland, he remains loyal to the Pittsburgh Penguins, Steelers and Pirates sports programs.