Prodoscore Appoints Sam Naficy as Chairman of the Board

Prodoscore™, the workforce productivity optimization company, today announced the appointment of Sam Naficy as Chairman of its Board of Directors. Sam’s addition brings a wealth of knowledge and executive expertise to the Prodoscore management team, as well as access to many new partnership and alliance opportunities to drive future growth.

Most recently, Naficy was the Founder, President/CEO of DTiQ (Formerly DTT Inc.). DTiQ revolutionized the security industry with the introduction of a subscription-based Software-as-a-Service (SaaS) offering for the hospitality/retail markets to provide employee management, loss prevention, and BI analytics.  

“We are thrilled to have Sam join our team, bringing with him substantial executive leadership expertise and knowledge that will help Prodoscore continue its growth trajectory as a leading software provider of workforce productivity,” said Crisantos Hajibrahim, Chief Product Evangelist and Coach at Prodoscore. “Sam should be an excellent conduit to expand the industries served by Prodoscore, based on his broad experience and relationships network.”

“I’m very excited to join the Prodoscore team. I’ve watched this group of entrepreneurs achieve tremendous success over the past decade with their previous two companies, each with well-executed exits to publicly traded companies. A true cohesive group of visionaries” said Sam Naficy, now Chairman of the Board of Prodoscore.

Watch this video to see how Prodoscore works.


About Prodoscore

Prodoscore™ is a company dedicated to empowering teams to be more effective and productive, validated with improved sales performance and time management metrics. By providing visibility into employee activities through a single, easy to understand Productivity Score™ – a Prodoscore – can then be calculated to improve workforce productivity. Prodoscore works seamlessly with Google Cloud apps, CRM systems, and VOIP calling platforms allowing it to be quickly implemented and maintained. Learn more at


About Sam Naficy

Sam Naficy is the Founder and Chairman of the Board of Directors of DTiQ, a company he founded in 1999. Mr. Naficy is by nature a serial entrepreneur and has founded numerous companies in a variety of industries. He has approximately 20 years of active business experience at senior executive levels in business sectors including but not limited to: pharmaceuticals, retail/distribution, quick service restaurant development, and technology.

In October of 1998, in the midst of the technology and internet boom, Naficy incorporated DTiQ. With a keen interest in the food industry, specifically the concept of franchising, DTiQ was formed to supply technology solutions to the restaurant and hospitality industries and has emerged as the premier manufacturer of digital surveillance products to this niche market.

Prior to DTiQ, Naficy founded The NORG Group which entered into Joint Venture agreements with the 99 Cents Only Corporation (a publicly traded company on the NYSE–NDN). NORG established joint venture partners for the 99 Cents Only Corporation in China, Guatemala and Mexico. Those relationships continue to this day; however, NORG is no longer involved.

Prior to The NORG Group, Naficy established Daru Nardin, a pharmaceutical brokerage firm specializing in the Middle East. During its first 18 months, Daru Nardin attained the exclusive distribution rights to Merck Sharpe & Dohme (MSD — Merck) and Faulding Pharmaceuticals (one of Australia’s largest pharmaceutical companies) for sales into Iran. US sanctions against Iran barred any US-based entity to do business in that country. These rights expired in the summer of 2007.

He is also involved with non-profits dedicated to underprivileged children and is a former board member of the Los Angeles Boys and Girls Club. He is active in charitable organizations with significant contributions to The National Kidney Foundation, St. Jude’s Children’s Hospital, Juniors of Social Service, and Northridge Hospital to name a few.

Sam is a frequent investor in SAAS/Technology enabled software businesses and is an active member of the Young Presidents Organization (YPO) Los Angeles, currently serving as its Chapter Chair. In June of 2013, Sam Naficy was named Ernst & Young’s Entrepreneur of the Year for Greater Los Angeles.



Nadine M. Sarraf | CMO, Prodoscore | 213.262.2551 |
Alessandra Nagy | VP, Bospar PR | 714.310.4439 |

Press Release initially published on Business Wire.